Newsletter No.17

AI for Brand Building: “The Pros and Cons”

Today I’m going to ramble on about the pros and cons of AI, especially on the topic of building an online brand...

AI can be used to automate your daily tasks, personalize your socials content, and maybe target ads more effectively, amongst other things

It can also be expensive, complex, and sometimes biased because of how it learns depending on which app you use

So I’ve put together some pros and cons you should consider when using AI for online brand building:

Pros

• AI can save you time and money by automating tasks such as social media posting, email marketing, and customer service. For example, AI can be used to create and schedule social media posts, track and analyze customer interactions, and respond to customer inquiries
• AI can help you personalize your content by understanding your target audience and creating content that is more relevant and engaging. For example, AI can be used to segment your audience based on demographics, interests, and behavior, and then create personalized content for each segment
• AI can help you target your ads more effectively by creating lookalike audiences and targeting ads to people who are similar to your existing customers. For example, AI can be used to identify people who are likely to be interested in your products or services, and then target ads to those people

Cons

• AI can be expensive, depending on the features and functionality you need. For example, the cost of AI-powered tools and services can vary depending on the size and complexity of your business
• AI can be complex and difficult to understand, so you may need to hire an expert to help you get started. For example, you may need to hire a data scientist or software engineer to help you implement AI in your business
• AI can be biased, depending on the data it is trained on. For example, if an AI model is trained on data that is biased, you might get biased results

Overall, AI can be a powerful tool to help build an online brand, but it’s important to weigh up these pros and cons before you decide whether or not to use it

Check out some current relevant statistics that I found:

• By 2023, AI will be used in 80% of customer service operations
• AI is expected to save businesses $1.3 trillion by 2025
• AI is already being used by 82% of B2B marketers

Here is an illustration of how important AI may become for your business from 2018 to 2030:

I think that you can see from this that AI is probably here to stay in a big way, which means that accepting it as part of growing an online brand is something you need to embrace sooner rather than later..

Or as my grandfather used to say “If you can’t beat ’em, join ‘em!”

​

So if you’re thinking about using AI to build your online brand, please do your research and choose the right tools

Check out these resources to learn about AI for brand building:

• ​The Beginner’s Guide to AI for Marketing​
• ​How AI is Changing the Face of Brand Marketing​
• ​The Future of AI in Brand Marketing​

​

Or you can just save yourself the vast amounts of time it would take to research and test what I’ve rambled on about, by getting someone who’s already done these things to build your online brand for you

That’s where I come in, you can book a call with me to discuss your options here:

Until the next instalment, thank you for reading my friend..

Matt

​​​

113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe · Preferences​